Adequate Information Management in Europe (AIM)
The overall objective of the project is to investigate the mass media's impact on the evolution of (a) European public sphere(s) in empirical, theoretical and practical dimensions. This is based on the concept of news management. News management, in this respect, is not only understood in the traditional sense as a unidirectional PR strategy. AIM rather models news management to be multi-directional and enlarges it by management and production processes by the journalists and the mass media. Recapitulating, four main goals can be stressed:
Research of the journalistic work procedures and routines in the field of European journalism;
Analysis of national journalism cultures determining these mechanisms to re-think and re-define professional standards from a comparative European perspective;
Investigation of EU communication and information policies;
Development of alternative information and communication platforms as well as practical applications for European journalism.
© AIM 2004, 2005